Why the Constant Evolution of Mobile Devices Matters to Your Business

Over half of today's web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile is the first step in making a favorable impression on your mobile visitors. But is a one-time effort for mobile compatibility enough to serve your mobile customer demographics?

But I Had My Site Adapted For Mobile Only Five Years Ago!

Perhaps your site was mobile-ready years ago. But factors change with each new mobile device release. Without proactive optimization to keep up with the ever-changing range of mobile compatibility, your analytics may overlook many of your site's visitors having a different device. Mobile web innovation is constantly evolving, with wondrous new opportunities to promote your business. Staying informed of the latest mobile technology and tech trends help give you an edge over your competitors.

The Changing Factors For Mobile Optimization

There are various reasons for requiring mobile optimization. Differences in brands, operating systems, CPUs, memory, screen sizes, browsers, and the device's internet speed. And the device's age. Not all site visitors will be using this year's model or using the latest 5G. Most may still be on 4G, while others might still have LTE or even 3G. Or perhaps a visitor's newly-released 5G device has a screen size not yet optimized for your site.

While each new mobile release improves battery life and CPU, older units are still being used. Although the average consumer buys a new device every two to three years, many popular older models, as much as seven years old, are still being purchased on eBay.

Optimizing is more than bringing uniformity to a site's aesthetics. Its usability is another factor. For example, various mobile devices might render a site's navigation links differently. Neglecting any of these factors could mean a loss of prospective customers.

Google's Core Web Vitals

By keeping your site adapted for a range of mobile compatibility, you will constantly be improving the web experience of your prospective customers. With the May 2020 introduction of Google's Core Web Vitals, which places mobile experience foremost, having your site optimized for visual stability, speed, and responsiveness will help your site increase its Google page experience score.

Mobile Technology Beyond the Website and Social Media

The advancement of mobile technology has provided more business advertising opportunities for those willing to invest the time and effort to become acquainted with them.

• Third-party location-based mobile apps that list and map your business with reviews
• Apps developed specifically for your business, adding another dimension to web presence
• Push notifications to your business mobile site or app
• Virtual reality added to your site or app to enhance user-experience
• Augmented reality
• Mobile payments
• Mobile-based Frequent Buyers/Loyalty Rewards Programs
• Gift cards to your business that customers buy and redeem on their device

And the list goes on.

The Takeaway

Constant advances in mobile devices and their technology can bring a cutting edge to your web advertising strategies. It doesn't require being a tech geek-just an innovation strategy for attracting future customers.