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10 Great Free Apps for Your Shopify Store

10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous…

Cost-free Marketing Channels You Shouldn’t Overlook

Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable…

How to Set Up an Instagram Shop for Your Business

How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…

What Are SERPs and Why Are They Important to Your Marketing Strategy?

What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…

10 Useful Tools For Analyzing Your Competitor’s Website

10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and…

Could Your Business Become a Victim of Digital Darwinism?

Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their…

Why the Constant Evolution of Mobile Devices Matters to Your Business

Why the Constant Evolution of Mobile Devices Matters to Your Business Over half of today’s web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile…

How Creating a Facebook Group Can Help Grow Your Small Business

How Creating a Facebook Group Can Help Grow Your Small Business One great, no-cost way to get in front of your target audience is by creating your own Facebook group. A Facebook group is basically a community built around common interests and/or goals, such as fitness, video games, movies, and pets. However, it’s becoming more…

How To Optimize Your E-commerce Content to be Customer-Friendly

How To Optimize Your E-commerce Content to be Customer-Friendly If you want to rank and get seen by more people, you need to offer useful content that is friendly to search engines. But it’s also essential to provide content that is friendly to your customers as well. Optimizing your content not only helps influence your…

Digital Marketing Trends Your Small Business Should Know About

Digital Marketing Trends Your Small Business Should Know About Whether you’re just starting up or you’ve been in business for a while now, you know you need a solid marketing plan if you want to be successful. But with so many new marketing innovations popping up in the past few years, there’s a good chance…

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10 Great Free Apps for Your Shopify Store

Cost-free Marketing Channels You Shouldn’t Overlook

What Are SERPs and Why Are They Important to Your Marketing Strategy?

10 Useful Tools For Analyzing Your Competitor’s Website

Could Your Business Become a Victim of Digital Darwinism?

How To Optimize Your E-commerce Content to be Customer-Friendly

Digital Marketing Trends Your Small Business Should Know About

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