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8 Marketing Concepts for Brand Awareness

8 Marketing Concepts for Brand Awareness What Is Brand Awareness? The concept of brand awareness references how a business or brand has become memorable to its target audience. This translates to how quickly the public can visualize a brand upon seeing its logo, hearing its jingle or slogan, or just by hearing its name. How…

Filed Under: Digital Marketing, Marketing, Social Media Tagged With: digital marketing, marketing, social media marketing

Demographics for Your Social Media Marketing Strategy

Demographics for Your Social Media Marketing Strategy Introduction According to statistics, 3.2 million people (42% of the world population) are users of social media. For marketers, this translates into an enormous amount of research to hone in on learning the audience demographics of social media platforms. Busy marketers know this process is time-consuming in itself,…

Filed Under: Digital Marketing, Marketing, Social Media Tagged With: digital marketing, marketing, social media marketing

What’s the Perfect Length for My Campaign Emails?

What’s the Perfect Length for My Campaign Emails? Introduction Keeping connected with your customers through regular email newsletters provides a significant way to establish customer relationships, building loyalty to your brand. This complements your social media and website presence. In writing your message, perhaps announcing a special promotion, the right header and length are important…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, email marketing, email newsletter, marketing

11 Lead Magnets to Drive Effective Conversions

11 Lead Magnets to Drive Effective Conversions What Are Lead Magnets? A lead magnet is a marketing tool in which a complimentary product or service is given in exchange for contact information, such as an email address. This information, in turn, can be generated into sales leads, connecting participants with your brand through offers in…

Filed Under: Digital Marketing, Marketing, Social Media, Uncategorized Tagged With: digital marketing, marketing

4 Tools To Introduce Artificial Intelligence Into Your Marketing Plan

4 Tools To Introduce Artificial Intelligence Into Your Marketing Plan Introduction The majority of marketing strategies have primarily depended on growth and digital advertising. But today, even these are insufficient. Simply focusing on growth and information is no longer substantial. To increase your marketing outcomes, step up your pace, and be prepared to outdo your…

Filed Under: Digital Marketing, Marketing, Social Media, Uncategorized Tagged With: digital marketing, marketing

4 Strategies to Identify What Your Customers Truly Want

4 Strategies to Identify What Your Customers Truly Want Introduction The chief factor for a successful outcome of any business setup and maintenance is comprehending and fulfilling your customers’ needs and wants. Your customers are your top priority. So when it comes to service and assistance, listening to them lays the foundation for all your…

Filed Under: Digital Marketing, Marketing, Social Media Tagged With: digital marketing, marketing

What Are Google Penalties and How Do I Detect Them?

What Are Google Penalties and How Do I Detect Them? Introduction A Google penalty can be detrimental to a website and exasperating to its web manager. It can occur for various reasons, chiefly for not adhering to proper SEO rules. This might result in a sudden drop in web traffic and search rankings. In the…

Filed Under: Digital Marketing, Local SEO, Marketing, Search Engine Optimization Tagged With: digital marketing, marketing, seo tips, white hat seo

Reviews-Testimonials-Recommendations: What are the Differences?

Reviews-Testimonials-Recommendations: What are the Differences? Introduction When consumers research products or services, it’s undeniable that reviews, testimonials, and recommendations play an influential factor. Yet, what are the differences between these three? Reviews versus Testimonials versus Recommendations There are subtle differences between reviews, testimonials, and recommendations. Third-party tools (Yelp, Google, Facebook, etc.) collect reviews. However, testimonials…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, Social Media Tagged With: digital marketing, ecommerce website, marketing, Web Business

A/B Testing: What Is It and Why Perform It?

A/B Testing: What Is It and Why Perform It? Introduction Small- and mid-sized online businesses of today have more advantages than before. Although A/B testing has been in existence for years, today’s innovative online tools make testing simpler and more economical than ever. Countless studies have shown the strength of A/B testing and how it…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, ecommerce website, marketing, Web Business

10 Email Marketing Mistakes That Can Jeopardize Conversions

10 Email Marketing Mistakes That Can Jeopardize Conversions Introduction Despite email marketing’s proven high Return on Investment (ROI), many marketers still are of the opinion that email marketing is passé. However, their lack of engagement, conversions, and results likely stem from certain errors email marketers can make. 1. Not Sending a Welcome Email When someone…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, ecommerce website, marketing, Web Business

The 7 Conversion-Centered Design Principles for Email Marketing

The 7 Conversion-Centered Design Principles for Email Marketing Introduction Email subscribers are attracted by dynamic emails that are straightforward, concise, and engaging. Basic layout, calls to action, images, design grids, and responsive design that is friendly to all devices play a part in enabling your audience to develop a connection with your brand. To boost…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, ecommerce website, marketing, Web Business

Why Cheap Web Hosting Is Bad for Your Business Website

Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as…

Filed Under: Digital Marketing, Marketing, Search Engine Marketing, Search Engine Optimization, Website Design Tagged With: digital marketing, ecommerce website, marketing, Web Business, Web Hosting

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10 Ways to Propel Engagement Through Email and Social Media Integration

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