How Meta Business Suite Can Benefit Your Brand

Introduction

Would you like a free tool for a more efficient way to manage your Facebook and Instagram marketing? Are you aware of how to access Meta Business Suite's potential? Discover these features in Meta Business Suite that allow more successful work and collaboration with optimal results.

To-Do Feature

The To-Do List feature, on the Home Tab's front and center, will let you set priorities for tasks critical to your brand. To add a To-Do task manually, select the down arrow and enter a task. You can also add notes or directions for team members. Once you click Save Task, any manager of this page can view the task, and the one completing it can mark it off this list as done. Tasks can also be added automatically to your list, such as a social media message or mention that requires a response, or a draft post needing to be scheduled. This automated feature can be invaluable, preventing you from missing any crucial messages or mentions.

Prioritized Notifications

If you receive lots of notifications through your Facebook or Instagram accounts, it's vital to prioritize them by importance. By targeting the most crucial interactions, such as messages and comments, you can glean greater value from your company's social media outreach. Meta Business Suite automatically prioritizes your notifications. On opening the Notifications tab, you can view high-priority audience activity above. From here, you can easily view and respond to audience activity. Beneath this, you can view notifications of lower priority that won't need replies.

Mentions & Tags

Although the Notifications tab has a better way than the Mentions & Tags section for identifying items of importance, the Mention & Tags section does help by locating and sharing user-generated content.

The Mentions & Tags section, in the Post & Stories tab, shows all the posts on Facebook and Instagram where others have mentioned or tagged your brand. The results aren't in any particular order, making it unfavorable for locating tagged content with the highest interaction or your brand's most recent mentions. But it's helpful for finding the multiple ways your audience has shared your content or featured your products and even a method to reach out to them.

Inbox Automations

Meta Business Suite merges all your comments and messages from Facebook and Instagram into one inbox for more efficient management. With the Inbox tab, you can manage each type individually or view all at once. You can also streamline your management with the automation feature if you receive numerous messages and comments in your account.

Scheduler for Posts & Stories

Although it's crucial to schedule social media ahead of time, Meta's tools haven't been that friendly for extensive scheduling. But with Meta Business Suite, you can set up the majority of your Facebook and Instagram posts in advance. From the Home tab, click Create Post to bring up the tool to create new posts. You can choose to make a caption or upload a video or photo image. In addition, you can add an Instagram carousel, which allows up to 10 images.

Optimal Times for Posting

Posting your content at the right time is vital for optimal reach and interaction. Previously, the only option for identifying the best posting time has been consulting Facebook or Instagram Insights to determine when your viewers are online.

Meta Business Suite provides recommendations for optimal publishing times to help you get your content seen at the right time. Select Optimal Times within the tool for post creation to locate this automated information. Then choose a recommended time or manually enter an alternative time. Click the button to Schedule Post for automatic publication.

Hashtag Organization

Instagram and Facebook hashtags are perfect for placing contexts in your posts and allowing your posts to be more easily detected. But until Meta Business Suite, using native tools to find and use hashtags was always a cumbersome procedure.

For finding, saving, and reusing your hashtags, open the Meta Business Suite post creation tool. Then click the hashtag symbol in the Text box. Upon typing a keyword in the search bar, you'll find recommendations and the number of times these hashtags have been used on Facebook and Instagram, helping you evaluate the hashtag prevalence.

A/B Testing

For successful marketing, it's vital to develop content that appeals to your audience. Among the various methods for creating your message, you need to find what attracts your audience best. Using Meta Business Suite's A/B Test feature, you can test up to four variants of a single post to find the optimal version.

File Manager

If your content is created through collaboration with others, the File Manager feature is a timesaver. Through this tool, you can categorize your content in folders by any element, such as theme, channel, or campaign. After uploading your creative assets to their respective folders, you and your team can select any image or video file to produce a post or story straight from the Meta Business Suite File Manager.

Planner for Content

The Post & Stories tab in Meta Business Suite lists all your published, drafted, and scheduled content for a larger perspective of your content. However, through the Planner tab, you can view all this content in a calendar format that makes for easier viewing, with your choice of weekly or monthly views. The Planner also displays important holidays and themed days to assist you in developing pertaining content.

Content Inspiration

For additional ideas in creating appealing content for your viewers, Meta Business Suite's post recommendations can bring inspiration and will simplify sharing. At the bottom of the Home tab, you can find stories and posts from comparable businesses in your industry for creative inspiration.

Insights for Facebook and Instagram

You can see your Facebook and Instagram analytics from the Insights tab, which by default shows both channels alongside each other for easy growth and metrics comparison. The Overview report will give you an immediate analysis of your channel's reach, of how your content performs, and of your viewership increase.

Although these reports in Meta Business Suite aren't simple for sharing with others, you can export the reports as a CSV, PDF, or PNG file. These formats will enable you to send them to others or to insert them into your own specialized reports.

Setting Goals

To reach a wider audience or attract more followers, making goals and sticking to them is easier said than done. But Meta Business Suite includes a goal feature so you and your collaborating team can measure goal progression. On the Home tab, choose Goals at the upper right. Next, click Get Started to initiate a goal. You can select your Facebook or Instagram channel, or both, and set goals for increasing your audience reach or follower growth within a span of 28 days. You can decide on the improvement percentage over a stated period, such as 5% or 50%. After setting the level and the beginning date, click Set Goal to start. Once you've begun, click See Progress anytime you want to check your status in reaching your goal.

Often-Used Tools

Meta Business Suite allows easy access to the tools you use most often in your marketing strategy. In the left-hand menu of Meta Business Suite, hover over to see available choices. Next, at the bottom of the tool list, click Edit. A popup will ask you to pick up to six tools that will always be visible in your Meta Business Suite menu. Besides these integrated features, you also have access to the entire set of Meta tools through the All Tools menu. From there, you can choose Events Manager, Ads Manager, and numerous other tools for running your business marketing.

Conclusion

Meta Business Suite allows multiple actions through one channel, streamlining productivity, and providing simultaneous access for team collaboration. The platform is an authentic and helpful tool for marketers to gain a full overview of their company's social media footprint.

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