How Competitor Keywords Can Help Your Own Marketing Strategy

Competitor Keyword Analysis: Why It's Essential

Keeping informed of your competition is a good policy for all types of businesses. Analyzing your competitor's keywords is one method in understanding their digital media strategies, what makes them stand out from others, and helping to solve many of your own SEO issues. Through analysis, you can predict or integrate their next steps.

When prospective customers search by keywords through Google, they have expectations in those results. In order to make the most of your organic searches, it's necessary to focus on these intended searches while considering the various phases of the customer journey. Consider the phase of the journey that takes place within the competitive setting in which you operate. Potential customers can choose from a variety of available options during every phase of their journey.

Focusing on your competitor's keywords will enable your visibility on the identical SERPs and platforms as your rival. This research can also spotlight any weak spots, for instance, valuable keywords that are still untargeted. In addition, it can give insights into your industry overall, revealing any industry-wide issues.

But first, you need to identify your search competitors. From this, you will learn which of their keywords or phrases have been successful.

Locating Your Rivals

A web search competitor could be quite different from a business competitor. When it comes to organic searches, your strongest business rivals might not be so competitive after all.

Because of this, your first action in competitor keyword research should be the recognition of your position in relation to the sites of your search competitors. Their sites will be ranked with identical keywords or similar types of keywords as your site.

To locate the strongest actors in your business niche, begin by a simple search in Google. Often you'll see those competitors are the ones having the highest rankings organically and commercially. Select major keywords that are most applicable to your industry to find the lead competitors in your search realm. It may surprise you to know who competes with similar keywords you use.

To instantly see which websites are similar to yours, conduct a search of your site URL on Google with "related:" preceding it. That is, by typing "related:yoururl.com" into the search bar.

Performing an Analysis of Competitor Keywords

After having researched your own keywords, performing analysis research on your competitor will maximize the benefits of your targeted keywords. Whether your site has recently launched or you're now endeavoring to do competitor research, third-party tools can reveal a site's chief organic rivals. You can filter the tools' reports through filters, including localities of traffic origin, specific devices of their traffic, and where your site's keywords rank in relation to similar keywords on your competitor's site.

If you're studying multiple competitors, you can organize your keywords into a spreadsheet before analyzing each keyword's metrics through a third-party keyword analysis tool.

To find your competitors' weak areas, look for keywords that have been lost or declined. You can now target these keywords that your competitors have recently lost. You can enhance your strategy with keywords derived from these missed opportunities.

Upon examining the results of your site's organic traffic research, the next phase is to compare these results with your competition's paid Google Ads campaigns, formerly called "Google Adwords." There are many online spy tools available to help you research competing ads besides those of your own. While learning your rival's keywords, you can discover details regarding their Google Ad campaign expense, profitability, and a wide range of other statistics.

Conclusion

By analyzing your competitors, you can gain insight into keywords with the best effects on user searches before trying these keywords on your site.  Through this analysis, you can learn which of your rivals' campaigns have been successful and which have not. In doing so, you can implement this collected data into your new campaign strategies for a competitive edge over your competition's rankings.