Creating the Perfect Slogan for Your Business
Introduction
Although not crucial for all small businesses, a slogan can bring more recognition and remembrance to your brand. A slogan highlights the most appealing part of your brand within a few words.
Coming up with a catchy slogan isn’t that difficult. Here’s how you can create a powerful catchphrase for your brand that delivers excellent results.
Large corporations spare no expense for the development of a great slogan that reminds audiences of their brand. Marketing teams are highly valued for creating this brand recognition, or awareness, which is one of the most important metrics for marketers and consumers alike.
As an owner of a small business, your funds are more restricted than that of large corporations. Your “marketing team” may consist of just yourself, who alone needs to develop a phrase for your brand. Don’t worry; you won’t have to create a potential household-name motto. Your local business slogan can be memorable and bring recognition to your brand by centering on your target audience and the following:
Steps to Making a Slogan
Pair it with your logo
Your logo complements your slogan as a perfect pair. While your logo visually symbolizes your business, your brief, catchy phrase tells your audience about your brand and its benefits.
Except for a brand with no visual advertising, your brand needs a significant logo that precedes its slogan. For instance, Walmart’s slogan is “Save money. Live better,” but their logo shows with or without the slogan. However, examining both together, it’s obvious they were jointly designed.
Keep the slogan simple
Those who work professionally in creative writing and design adhere to this primary rule of keeping it all simple. The old adage “less is more” applies as the main principle of copyrighting and design. Verboseness and disarray create a distraction. Among the finest slogans are those containing limited words.
Use basic words
Although the average literacy rate for Americans is at the 7th to 8th-grade level, most of the popular slogans use words at more basic grade levels. Nike’s “Just Do It” has words that are understandable even to small children.
Create a word list associated with your brand
Start by listing words that characterize your business. What words describe what your brand does and what makes it superior to your rivals? What solution does your company bring to consumers?
After the acquisition of a product or service from your brand, what emotions should your customers feel? Write down power words describing your clientele and the things that ignite passion for you as a business owner.
Consult a thesaurus for other words that could be more compelling while keeping the vocabulary basic enough for grade-school level comprehension.
Examining your list, which words leap out the most? What ones would make your audience visualize achieving their objectives? These are the words you’ll likely be using in the end.
Lastly, begin composing your slogan, remembering to keep it brief and straightforward. It doesn’t need to be complicated, such as McDonald’s slogan “I’m lovin’ it” and the California Milk Processor Board’s “Got Milk?”
Choose a slogan that flows easily
The easier to say it, the easier your audience will remember it. Chanel has been reminding consumers, “It’s all about seconds.” Disneyland is known as “The Happiest Place on Earth,” while Disney World is “The Most Magical Place on Earth.”
Apply power words or expressions
A slogan’s power words or expressions can evoke audience emotions. Consider how other popular slogans have conjured up feelings: “Let’s go places.” “Everywhere you want to be.” or “Fly the friendly skies.” They’re synonymous with Toyota, Visa, and United Airlines.
Try out your phrases
After you’ve finished your test phrases, choose your best three. Then in an informal poll, such as through an online poll service like Survey Monkey, ask your customers and close connections for their preference among these three finalists. Provide these choices without explanation or any context, as a successful slogan must be able to stand on its own.
Conclusion
Some brands and businesses may not feel required to have a slogan, which might be the case with your brand. But if you rely chiefly on marketing campaigns or don’t target a specialized market, you might find a slogan beneficial to accompany your logo.