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Search Engine Marketing

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Search Engine Marketing

A Guide to Using Social Media Hashtags

A Guide to Using Social Media Hashtags Introduction When blended with a perfect message length, frequent posting, and ideal platform for your readers, properly used hashtags are the final step for a comprehensive, focused social media marketing plan. What Is a Hashtag? First used in 2007 on Twitter to group topics, hashtags (the pound symbol…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing, Search Engine Optimization

Understanding Keywords and Their Use in SEO

Understanding Keywords and Their Use in SEO

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing, Search Engine Optimization

Why Cheap Web Hosting Is Bad for Your Business Website

Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as…

Filed Under: Digital Marketing, Marketing, Search Engine Marketing, Search Engine Optimization, Website Design Tagged With: digital marketing, ecommerce website, marketing, Web Business, Web Hosting

10 Great Free Apps for Your Shopify Store

10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing, Uncategorized Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

Cost-free Marketing Channels You Shouldn’t Overlook

Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

The Importance of SEO and SEM for Your Business

The Importance of SEO and SEM for Your Business When building a digital marketing strategy, many businesses combine Search Engine Optimization (SEO) with Search Engine Marketing (SEM). While the confusion here is understandable, it’s essential to remember the differences between the two. Search engine optimization focuses on making sure your website contains all the right…

Filed Under: Local SEO, Search Engine Marketing, Search Engine Optimization Tagged With: local search, off-page seo, on-page seo, search engine marketing, search engine optimization, sem, seo, white hat seo

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From the Learning Center

The 20 Most Effective Sales Promotion Strategies

7 Methods For Nurturing Customer Loyalty

Providing a Comprehensive Digital Experience to the Customer Journey

Social Commerce: How It’s Transforming Today’s Shopper Experience

What’s the Difference Between Outbound and Inbound Marketing?

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