Eight Tips to Add Holiday Accents to Your Small Business Marketing Introduction Promoting your brand during the holidays offers a great opportunity to connect with customers, boost your profits, and share Christmas goodwill. During the weeks leading up to Christmas Day, shoppers turn to their computers and other devices, searching for the best online deals…

Using a Content-Based Framework for Constructing Your Personal Brand Introduction Your reputation and business relationships are not tangible resources. Yet, by nurturing your personal brand with them, you can create elements that can develop into a physical audience and profits. These elements consist of your brand’s regarded value, dependability, honesty, and authenticity. However, to distinguish…

Preventing GBP Suspension as a Co-Working Space User Introduction Last February, Google included co-working space information to their guidelines regarding Google Business Profile (GBP), previously called Google My Business. As its name infers, a co-working space or shared office space is any physical location where workers, as individuals or as businesses, gather to share a…

15 Free Template Sites For Your Email Campaign Introduction Email campaigns are a crucial part of any online marketing strategy. An email sent with a compelling message, and a great layout can go a long way in producing profitable conversions. But hiring a developer to build custom email templates can be pricey. And for a…

How Competitor Keywords Can Help Your Own Marketing Strategy Competitor Keyword Analysis: Why It’s Essential Keeping informed of your competition is a good policy for all types of businesses. Analyzing your competitor’s keywords is one method in understanding their digital media strategies, what makes them stand out from others, and helping to solve many of…

7 Common Mistakes to Avoid in Cross-Channel Marketing Introduction Although cross-channel marketing might sound daunting, its concept is relatively straightforward. Whereas multi-channel advertising uses multiple ways to connect to an audience, cross-channel takes these numerous ways to deliver a more connected audience experience. No matter which channel they cross into, your audience will remain on…

Using Omnichannel Marketing to Help Your Conversions Introduction These days, a shopper is no longer limited to visiting a brick-and-mortar store. Customers today have the choice of additional methods as they go through their shopping experience. They can browse and buy products through their computers, mobile devices, and even at electronic kiosks. Through social media…

Segmenting Your Marketing Campaigns to Boost Profits What is Segmentation? In marketing, email segmentation is the process of dividing a list of email subscribers into smaller grouped units based on established criteria. These criteria distinguish each subscriber from others, giving you a profile of each subscriber’s demographics and interests. Through this division, you can develop…

Spam Traps and How to Avoid Them What Are Spam Traps? Spam traps, also known as “honeypots,” are used by the primary Internet Service Providers (ISPs) and anti-spam blacklist companies. They use this tool to help prevent email fraud by identifying and blocking spammer emails. While a spam trap resembles an authentic email address, it…

Email Frequency: How Often Is Too Often? Introduction How many email outreaches should you do, weekly or monthly? Too many could be annoying for your recipients. Yet, not enough might mean lost conversions. Which frequency pattern best produces the most customer engagement? Common knowledge typically says less is more. However, this doesn’t always apply to…