Marketing

Why Context Marketing Matters to Your Campaign

Why Context Marketing Matters to Your Campaign Introduction Although the majority of marketers realize the value of content marketing, another side of marketing that’s less noticed is context marketing. Even if you’re not familiar with context marketing or its meaning, you still know the importance of sending the right campaigns at the right time to…

10 Additional Ways for Successfully Boosting Conversion Rates

10 Additional Ways For Successfully Boosting Conversion Rates Introduction In the previous post, we covered 10 ways for increasing your conversion rates for both desktop and mobile sites: Using a CRO planner, condensing your forms, providing social proof, observing visitor engagement, including live chat, verifying offers, performing A/B tests, strengthening trust and eliminating friction, developing…

10 Ways for Successfully Boosting Conversion Rates

10 Ways for Successfully Boosting Conversion Rates Introduction Are you familiar with “analysis paralysis”? This term refers to the principle that an overload of choices can overwhelm one’s capability in decision-making. Your website visitors can face a similar experience if offered too much to view or faced with a disorienting layout. When this occurs, you’ll…

10 Top Payment Platforms for Online Businesses

10 Top Payment Platforms for Online Businesses Introduction Online payment applications are necessary for virtually all types of businesses. The ability to make reservations and payments online offers convenience to virtually all customers. For this reason, it’s critical to ensure your business keeps pace with this innovation. Whether a startup, small business, or even a…

10 Top Payment Platforms for Online Businesses

8 Approaches to Reengage Your Lost Leads

8 Approaches to Reengage Your Lost Leads Introduction At times, no matter how much interest they initially showed, we can lose some leads. It can be discouraging whenever this occurs, losing a sales opportunity and a profit after investing time and effort to acquire this lead. While some can be lost due to disinterest, other…

10 Essential Metrics for Your eCommerce Campaigns

10 Essential Metrics for Your eCommerce Campaigns Introduction In the U.S. alone, it’s estimated over $1 trillion will be spent online during 2022. This is considered record sales, according to findings by Adobe’s Digital Economy Index. Meanwhile, in 2020, nationwide online sales hovered around $812 billion and in 2019 reached $586 billion. This pace won’t…

How to Calculate and Improve Your Email Marketing Click-Through Rates

How to Calculate and Improve Your Email Marketing Click-Through Rates Introduction A successful email campaign can reinforce your brand, attract current and future customers, and nudge them through the sales funnel. At a minimum, your emails can keep you at the forefront of your readers’ memory. As email marketing is among the most personal ways…