Complete Guide to Marketing Campaigns   About half of all marketers have a formal marketing strategy. But did you know that the marketers who plan and document their strategy are 5x more successful than those who don’t? That’s a pretty decent gap in return on investment just for planning out your campaign in advance. This…

Best SEO Tools to Help You Rank Higher on Search Engines Search engine optimization is one of the most crucial parts of any digital marketing campaign. As a marketer, you’ll always want that top result spot on Google. Even better than that, though, is somebody telling you how to get that top spot. In our…

Chatbots – What They Are and How to Use Them   In recent years, there have been waves of progress in the evolution of artificial intelligence. Chatbots are just one of those waves, and they’re designed to simplify conversations between humans and computers. With people increasingly moving away from social media sites, many companies have…

Keeping an Eye on Your Success with Google Alerts What is Google Alerts? Google Alerts is a free, versatile online tool that allows you to monitor your online reputation, which is a crucial part of growing your business. This tool will enable you to track what competitors are saying about your business, what customers are…