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Digital Marketing

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Digital Marketing

A/B Testing: What Is It and Why Perform It?

A/B Testing: What Is It and Why Perform It? Introduction Small- and mid-sized online businesses of today have more advantages than before. Although A/B testing has been in existence for years, today’s innovative online tools make testing simpler and more economical than ever. Countless studies have shown the strength of A/B testing and how it…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, ecommerce website, marketing, Web Business

10 Email Marketing Mistakes That Can Jeopardize Conversions

10 Email Marketing Mistakes That Can Jeopardize Conversions Introduction Despite email marketing’s proven high Return on Investment (ROI), many marketers still are of the opinion that email marketing is passé. However, their lack of engagement, conversions, and results likely stem from certain errors email marketers can make. 1. Not Sending a Welcome Email When someone…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, ecommerce website, marketing, Web Business

The 7 Conversion-Centered Design Principles for Email Marketing

The 7 Conversion-Centered Design Principles for Email Marketing Introduction Email subscribers are attracted by dynamic emails that are straightforward, concise, and engaging. Basic layout, calls to action, images, design grids, and responsive design that is friendly to all devices play a part in enabling your audience to develop a connection with your brand. To boost…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: digital marketing, ecommerce website, marketing, Web Business

10 Things Visitors Are Expecting From Your Website

10 Things Visitors Are Expecting From Your Website Introduction In the past, customers were drawn to businesses by their shop windows. In the 21st century, online customers are drawn to businesses by what attracts them in browser windows. That is to say, windows of a business website. Just as items in shop window displays were…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, Social Media Tagged With: digital marketing, ecommerce website, marketing, Web Business

Why Cheap Web Hosting Is Bad for Your Business Website

Why Cheap Website Hosting Is Bad for Your Business Website Introduction After investing your allowed budget on your new business website, it might be tempting to cut any further expenses by choosing the cheapest web hosting from the numerous search results. Your online business success greatly depends on the right web host choice. Just as…

Filed Under: Digital Marketing, Marketing, Search Engine Marketing, Search Engine Optimization, Website Design Tagged With: digital marketing, ecommerce website, marketing, Web Business, Web Hosting

How to Simplify Your Search for Quality Marketing Images with Google

How to Simplify Your Search for Quality Marketing Images with Google Introduction Whether you’re creating a marketing email or posting social media marketing content, a captivating image can increase the likelihood of your message being read and given a CTA response. Although there are various ways to find online images, locating the perfect image to…

Filed Under: Digital Marketing, Marketing, Social Media Tagged With: digital marketing, email marketing, marketing, social media marketing, Web Business

How to Prepare Your Site for Google’s 2021 Page Experience

How to Prepare Your Site for Google’s 2021 Page Experience Introduction After several postponements, Google has pushed the projected rollout date of its new Page Experience signal release to mid-June 2021, with a complete rollout by the last part of August. So what is Google’s Page Experience signal and how should you be evaluating and…

Filed Under: Digital Marketing, Local SEO, Marketing, Search Engine Optimization Tagged With: digital marketing, marketing, seo, Web Business, Website Maintenance

How Can I Build a Highly Effective Email List?

How Can I Build A Highly Effective Email List? Email Lists 101 Of all marketing channels, Email Marketing has always taken first place when it comes to Return on Investment (ROI), even above SEO. With a $40 return for every dollar spent, it makes sense to focus on this marketing strategy with an effective email…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: business, digital marketing, marketing, seo, small business, Web Business

Google Search, Maps, and My Business: How Often Do You Review Your Business Listings?

Google Search, Maps, and My Business: How Often Do You Review Your Business Listings? Why a Current Business Profile Matters Keeping your business website fresh with up-to-date information for your current and potential customers is a marketing strategy no-brainer. But how often do you review and update your Google Business listing for accuracy? Does it…

Filed Under: Digital Marketing, E-commerce Sales, Marketing Tagged With: business, digital marketing, marketing, seo, small business, Web Business

10 Great Free Apps for Your Shopify Store

10 Great Free Apps for Your Shopify Store Introduction After an initial investment of setting up your business in Shopify, app prices for added functionality can further increase your cost. However, while offering paid plans for upgraded features, many free apps are available to enhance your store, while stretching your marketing budget. Among the numerous…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing, Uncategorized Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

Cost-free Marketing Channels You Shouldn’t Overlook

Cost-free Marketing Channels You Shouldn’t Overlook Introduction With so many choices when it comes to marketing channels, it’s overwhelming to decide which one or ones to use. And while a good suitable channel will prove a profitable asset to your business, an unsuitable one can yield bad results, hindering your marketing efforts and wasting valuable…

Filed Under: Digital Marketing, E-commerce Sales, Search Engine Marketing Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

How to Set Up an Instagram Shop for Your Business

How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…

Filed Under: Digital Marketing, E-commerce Sales, Marketing, Social Media Tagged With: business, digital marketing, marketing, online, Online Business, search engine optimization, seo, small business, Web Business

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How to Conduct a Profitable Marketing Campaign

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