Latest Insights & Trends in Web Design and Digital Marketing

How to Set Up an Instagram Shop for Your Business

How to Set Up an Instagram Shop for Your Business Introduction Instagram Shop is a vital tool for a successful eCommerce business. Of more than 500 million daily Instagram users, half of these are followers of at least one business. Instagram is edging deeper into the world of eCommerce, offering cutting-edge features, such as a…

What Are SERPs and Why Are They Important to Your Marketing Strategy?

What Are SERPs and Why Are They Important to Your Marketing Strategy? What are SERPs? Search Engine Results Pages (SERPs) are the pages of results that search engines generate after a user has submitted a search query by typing or speaking it. Answer boxes appear as top-ranking results, positioned between paid ads and the organic…

10 Useful Tools For Analyzing Your Competitor’s Website

10 Useful Tools For Analyzing Your Competitor’s Website The Competition One of the inevitable challenges in running a business, whether your business is large or small, is competition. So how do you surmount this opposition and shine above the rest? Many factors are involved in developing and maintaining a successful company. The product itself and…

Could Your Business Become a Victim of Digital Darwinism?

Could Your Business Become a Victim of Digital Darwinism? What Is Digital Darwinism? Digital analyst, author, and speaker Brian Solis coined the term “Digital Darwinism” to make businesses acutely aware of the changes in marketing trends. Businesses that wait on the sidelines instead of taking the leap to embrace new marketing trends and enhance their…

Why the Constant Evolution of Mobile Devices Matters to Your Business

Why the Constant Evolution of Mobile Devices Matters to Your Business Over half of today’s web traffic consists of mobile devices. Needless to say, not having a mobile-friendly version of your business website could diminish its effectiveness by about 50%. As first impressions determine how a customer views a brand, optimizing your site for mobile…

Website Launch – TASBIA

Website Launch – TASBIA Check out our latest website launch – TASBIA! The Appointment Scheduling & Booking Industry Association (TASBIA) needed a website to demonstrate their brand and what they have to offer to the worldwide appointment scheduling and booking software industry. We built them a sleek, captivating website using a custom WordPress theme. You…

Social Media Posting: Are You Publishing Too Much or Not Enough?

Social Media Posting: Are You Publishing Too Much or Not Enough? Many people ask what is the correct frequency in providing new social media content. In truth, there is no set rule for quantity, as much depends on your business, audience, and even location. However, providing quality content, published on a consistent schedule, is vital…

A 14-Point Checklist For Writing a Welcome Email

A 14-Point Checklist For Writing a Welcome Email After your web presence, a welcome email is the first step in establishing a relationship with your web visitors. It changes the marketing dynamics from a one-sided broadcast of your online message into a two-way interaction, encouraging consumer engagement with your business or organization. It forges credibility…

How Creating a Facebook Group Can Help Grow Your Small Business

How Creating a Facebook Group Can Help Grow Your Small Business One great, no-cost way to get in front of your target audience is by creating your own Facebook group. A Facebook group is basically a community built around common interests and/or goals, such as fitness, video games, movies, and pets. However, it’s becoming more…

Why Are Online Reviews So Important for Small Businesses?

Why Are Online Reviews So Important for Small Businesses? When most people think about making an online purchase, looking for a new service, or visiting a new restaurant, they do a little bit of research first. With the world becoming more and more digital, this is becoming more of a habit for many people. One…

Why It’s Important to Have a Branded Email for Your Small Business

Why It’s Important to Have a Branded Email for Your Small Business It’s time to get serious about your online marketing, which means you’ll need a branded email. Your company’s image is crucial to your success, but you don’t need a fancy logo or extravagant business cards. Instead, focus on some of the smaller things….

Tips for Being Successful at Online Selling

Tips for Being Successful at Online Selling While the world is becoming more digital, setting up an e-commerce website might seem daunting. However, we’re writing this blog to give you some tips on how to be successful at online selling when just starting up. 1: Create a Strategy for SEO When you have a brick…

Blog Learning Center

What Are SERPs and Why Are They Important to Your Marketing Strategy?

10 Useful Tools For Analyzing Your Competitor’s Website

Could Your Business Become a Victim of Digital Darwinism?

Website Launch – TASBIA

Social Media Posting: Are You Publishing Too Much or Not Enough?

A 14-Point Checklist For Writing a Welcome Email

Why Are Online Reviews So Important for Small Businesses?

Why It’s Important to Have a Branded Email for Your Small Business

Tips for Being Successful at Online Selling

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