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10 Ways to Propel Engagement Through Email and Social Media Integration Introduction Most e-marketers realize the significance of email and social media marketing channels. However, applying these combined forces with no coherent social media strategy is usually the greatest obstacle to a comprehensive digital marketing plan. Here’s how you can strategize an email and social…

Get Ready to Expand Your Shopify Marketplace to YouTube Introduction As part of its gradual expansion with integrated marketing tools, YouTube has recently revealed its new alliance with Shopify. This partnership will allow YouTubers with Shopify stores to display merchandise throughout their channels and content on YouTube. YouTube video creators and their viewers share a…

What’s Customer Journey Orchestration and Its Function? Introduction A superior customer experience is easier to conceptualize than to define and present. This is why customer journey orchestration (CJO) software tools, which assist businesses to analyze customer journeys and act according to these newfound insights, are gaining in popularity. Categories of CJO CJO doesn’t have as…

Distinguishing a Lead From a Prospect Introduction No matter the size of a business, its main marketing focus is drawing sales leads and prospects through the sales funnel. So what is a sales lead and what is a sales prospect? We’ll show the difference between these two terms so you can focus on campaign creation…