8 Approaches to Reengage Your Lost Leads

Introduction

At times, no matter how much interest they initially showed, we can lose some leads. It can be discouraging whenever this occurs, losing a sales opportunity and a profit after investing time and effort to acquire this lead.

While some can be lost due to disinterest, other leads can be regained by the possibility of needing more time to consider, or you hadn't given them the proper content.

Should you discover the leads you're losing still appear qualified and show interest in your brand, here are eight ideas for helping you win them back and motivate conversions.

1. Send Surveys

By sending surveys, you can reinforce the process of engaging with your leads and lower the odds of completely losing them or going silent for some time. These questionnaires don't need to be lengthy. You could simply ask them their stance with your company and if they still have interest. If they've lost interest, ask the reason for their losing interest.

Using these data, you can see which of your leads still have interest in continued nurturing. For those no longer interested, you'll learn why they lost interest and dropped out, assisting you in targeting high-result campaigns that are more apt to generate sales.

2. Use a Trigger Event for Reestablishing Connection

Trigger events are events that create a chance for sales with your audience, such as an acquisition, a change in company executives, or simply the receiver reading your email. Each of these opportunities allows you to establish a reconnection for presenting a sales pitch to renew your relationship while assisting you to continue to cultivate conversions.

You can use tools for monitoring trigger events, such as CRM, social media including LinkedIn, press statements, and Google alerts. When you discover trigger events, touch base with leads that are now cold, assuring them you're there to help them through these changing events. For instance, if a new event has started at your lead's business, perhaps now your product or service will have more relevance to them.

3. Give Pertinent Content to Lost Leads

Giving your lost leads content relevant to them will help increase your chances of finalizing a sale. You'll be sharing information that helps them resolve their customer need while being a reminder of your product's benefits for those who purchase from you.

This advice is extra helpful when used in conjunction with trigger events. You can connect with these leads to share your message relating to this trigger event, such as content centered on client onboarding if you notice they've experienced recent growth.

4. Use CRM

A Customer Relationship Management (CRM) is an important platform for all salespeople, specifically for tracking their leads. If you save your lead contacts in a CRM, keeping your information updated, you can keep track of their engagement and note any lulls in their interactions.

From there, you can begin contact with your lost leads, implementing some of these tactics to propel their conversion.

5. Provide an Extra Bonus

Consumers love extra bonuses. If relevant, these offers can be a catalyst in helping you rekindle the spark of your lost leads. Presenting a special offer, such as a limited-time promotion, can motivate them to take immediate action.

This strategy could involve observing your customer's history through the CRM, observing their interests and pain points, and giving them a limited-time promotion that aligns with their interests.

6. Communicate with a Different Approach

In reconnecting with your lost leads, explore new ways of reaching out to them. If your communication has been through emails, you might try sending a physical mailing to their workplace. This tends to be successful because your audience is accustomed to receiving one method of your communication. A different way of communication might leave a memorable impression, inspiring them to reengage in the conversation.

7. Use Retargeting Ads

Retargeting ads are a type of targeted ads directed to leads who have previously engaged with your brand, such as visiting your site, or those who already exist in your CRM contacts.

These ads become visible whenever your leads navigate online, to remind them you're still available with something to offer. This can prompt them to engage, which could result in a purchase.

8. Start Over from the Beginning

Although you may have some history of relationship with your leads, and recognize their pain points, think about restarting communication with your lost lead from scratch.

Readdress their pain points, see if their situation has changed since your last communication, and start anew. Ask them the reason why they've lost touch, so you can readjust your campaign to better focus on their needs. By being upfront, you are more likely to rekindle a relationship that results in a completed conversion.

Conclusion

A lost lead isn't necessarily lost forever. By carefully monitoring your pipeline through a CRM, you can use these strategies to reconnect with your lost leads, driving more sales.