5 Reasons to Have a Mobile Friendly Website

More and more people are spending time on their mobile devices. The average time people spend on their smartphones is about 5 hours a day, and more than half of those people discover new companies when searching on their phones. However, many organizations still don’t have mobile-friendly sites because they either lack the resources to invest or don’t see the value in them.

Here are five reasons it’s imperative for your business to have a mobile-friendly website.

Mobile-Friendliness and Higher Rankings

Google looks at several factors when deciding how to rank your website on search engines, and mobile usability is the 3rd most important. In November 2016, Google declared that it would start taking its ranking signals from the mobile version of sites rather than the desktop version. If Google finds that your website is not mobile-friendly or that it has long loading times, you will lose ranking.

If you’ve had your website redesigned in the past few years, more than likely, your developer used a mobile-friendly responsive design. Responsive designs adapt the display of your website to the size of the device screen being used. Sometimes this means that the content is just auto-resized, and sometimes it can mean a different appearance with simplified content or different navigation.

A properly executed responsive website will ensure that the images, text, and navigation adapt well to the mobile experience. Due to the limited space, text on the mobile version becomes even more important. Content for your mobile site should be concise and readable, with headers and callouts to help users navigate your website’s information.

To see if your website is mobile-friendly, check out this Mobile-Friendly Test tool from Google.

Competitive Advantage

In online business, it’s a dog-eat-dog world, and nowadays, brands have to go above and beyond to stand out to consumers. If your competitors don’t have a responsive website design, their visitors will likely become your potential customers. Just over half of small businesses have a mobile-friendly website design. So, if you can offer customers a positive user experience, they’re more likely to buy from you, recommend you, and visit you again. By 2021, over 50% of e-commerce sales were projected to be from mobile retail sales.

Take some time to visit the websites of your competition and see if they’re optimized for mobile use so you can get an idea of where your business falls in line.

Visit Time

You have a limited time to catch your website visitor’s attention. This is even more true with mobile devices because users are on your website while on the go. This means the user needs to be able to quickly and easily navigate your content. If your website is mobile-friendly, you’ll have a higher chance of converting visitors into customers.

Faster Loading Speeds

Because time is limited, speed is important. A normal website that is not mobile-friendly will typically load very slowly on mobile devices or may not load at all. When a website is designed
to be responsive, it will load much faster because the code is structured to allow it to do so on mobile devices. Studies have shown that mobile users will abandon a website’s page if they wait for more than 6-10 seconds. In fact, your loading time really shouldn’t be any longer than 3 seconds for the best results.

Better User Experience

Today, most people use their mobile devices to get information and make purchases because it’s quick and easy when they’re always on the go. If your website is not mobile-friendly, how long do you think people will stick around on it? They will become frustrated, causing them to turn to your competitors for a better experience instead.

It’s essential to have a website optimized
for mobile use because the number of searches on mobile devices exceeds that
of desktop searches, with 60% of internet traffic coming from mobile devices.

Internet users care as much about their experience on a website as they do finding the
information they’re after. A recent study has shown that over half of online users are less likely to engage with a company if they’ve had a poor mobile experience.

Because of the reduced screen size on mobile devices, users are looking for visually appealing and easily digestible information. Almost all users switch devices while conducting research or completing work, so it is imperative to have a website that looks great and is easy to navigate on any platform.

Not only will a better user experience keep visitors on your website and help increase your rankings, but it will also help increase your revenue. Without a mobile-friendly website, you’re essentially forfeiting your customers from your competition and losing revenue. Users are becoming less and less willing to put up with poor experiences on mobile devices, and if your business fails to adapt to the world’s changing expectations, you may fall by the wayside.

Conclusion

Don’t let your business fall behind; we can help you build a beautiful, intuitive website with a
responsive design that will make it easy for visitors to navigate on any type of device. We hope that these five reasons why you should have a mobile-friendly website have encouraged you to make it your top priority. We want to help you acquire customers, reach higher rankings, and increase your revenue. Contact us today so we can help you stay ahead of the curve with a new or updated optimized website!