4 Tools To Introduce Artificial Intelligence Into Your Marketing Plan

Introduction

The majority of marketing strategies have primarily depended on growth and digital advertising. But today, even these are insufficient. Simply focusing on growth and information is no longer substantial.

To increase your marketing outcomes, step up your pace, and be prepared to outdo your competition, you should incorporate more innovation and computerization than before.

AI Advantages

It's the second decade of the 21st century, and it's time for your marketing to begin utilizing artificial intelligence (AI). This may seem daunting, but in reality, it's less complicated than you might imagine.

This article will define AI and lay out the advantages of using it in advertising. In addition, four efficient approaches to implement it to reach your objectives.

Among them are:

• Anyword to compose your highest quality ad copy on any platform
• Dynamic Search Ads to maintain headlines and keyword research
• Google Analytics Intelligence that provides insights to questions you didn't think to ask
• Helixa for a more in-depth comprehension of any marketing demographic

What is AI?

Artificial Intelligence (AI) is an expansive term covering various technologies to assist your business with in-house procedures and customer-oriented efforts.

These technologies include:

• Natural language processing (NLP) to improve chatbots for qualifying leads with no forms.
• Customer relationship managements (CRMs) that utilize machine intelligence to assist businesses with analyzing each facet of the customer relationship.
• Apps that enhance personalization by implementing deep learning.

The prospects of AI in your marketing outreach are continually expanding while new AI methods are always being developed. But these are some highlights.

Why AI Is Crucial in Marketing

It allows you to:

• Reduce operation expenses while achieving more, in a shorter period of time, with less staff.
• Get the most out of your spending plan with decisions based on data.
• Apply improvements automatically through information based on performance.
• Compose more effectual content to boost your conversion.
• Bid more intelligently in campaigns.
• Create a marketing plan that's tailored to the needs of your team and marketing goals.

In all, implementing AI with your advertising endeavors can assist you in maintaining a streamlined team and quickly propel your enterprise even higher.

Viable Approaches to Using AI

With numerous AI tools and technologies for marketing, your team can become more powerful and effective. Here are four of the most efficient AI tools currently available that will be more effective than traditional digital marketing.

1. Google Dynamic Search Ads (DSAs)

These are search campaigns that run opposite of traditional paid searches. Traditional searches require keyword research, grouping keywords, and matching ad and landing page content with the ad group.

However, with DSAs, you simply pick which landing pages to promote, then Google's AI takes it from there. Google examines your landing pages and determines the keywords to create ad headlines correctly.

Though DSAs have existed for some time, those who manage campaigns have not considered them trustworthy due to lack of performance. Yet, in recent years Google has made significant enhancements to DSA.

Though all are similar, there are various methods to arrange and administer DSA campaigns. To begin setting up AI search ads, start with a small part of your website, perhaps your blog or a specific page, to demonstrate how it will do a great majority of the work. Remember to remove insignificant keywords or pages you don't want publicized, such as your employment page.

Dynamic Search Ads will save time from continually having to seek fresh keywords and compose ads.

2. Google Analytics Intelligence

Google Analytics Intelligence helps you analyze your site. Located within your Google Analytics account, the Analytics Intelligence tool implements machine learning to assist you in gaining a better understanding of your site's results and respond to them.

By being based on artificial intelligence, it's as if you had an analyst assisting you. Google Analytics Intelligence can answer your simple inquiries regarding the performance of your site. It brings simplicity to Google Analytics, as you can request statistics of your marketing channels and it will display the answers for you. This tool will allow you to perform analysis and provide you with answers to questions you may have overlooked, letting you focus on areas you should know about.

3. Anyword AI

Anyword assists you in developing fresh material when you're stuck with writer's block. It will allow you to consume less time in copywriting by developing and improving your material through AI. Anyword will create strong copy for virtually any marketing channel.

This includes:

Google, Facebook, Twitter, and LinkedIn ad copies
Instagram captions
YouTube descriptions/titles
Email subject lines
Opening paragraphs
Product names/descriptions
Calls to Action (CTAs)

When composing advertising material, it's a challenge to foresee its performance before publishing it. To discover what brings the best results, you generally must wait for SEO results or spend money and time to do A/B tests. However, within Anyword, each variable has a Performance Prediction Score. This predicts how successful your copy will be in an actual campaign. Anyword's artificial intelligence saves you time, work, and money required for writing superb marketing material.

4. Helixa

Helixa allows you to have a more personalized view of your audience and their demographics. This tool will give you insights on what matters to them and what they are saying to others online, permitting you to customize your marketing outreach even more.

The majority of tools for market research depend on a sole source of data. But Helixa combines numerous sets of data to supply a more robust insight into any demographic. Its AI innovation places all this information together in one simple tool.

Helixa provides actionable insights which can prevent you from making errors when you present yourself to prospective audiences. As you learn more about your audience, your campaigns will improve and be more precise, which is precisely what Helixa will help you do.

Conclusion

AI is defining how we do marketing. Marketers not part of this futuristic change will remain behind and eventually become insignificant. It's critical to be data-driven for today's success, and with AI marketing, the future is now.